Beat the Heat: Top 5 Promotional Products Keeping Your Customers Cool and Comfortable This Summer
As the temperature rises and the sun shines brighter, businesses are looking for creative ways to stay connected with their customers while helping them beat the summer heat. Whether you’re planning a promotional giveaway, gearing up for an outdoor event, or simply want to show appreciation to your clients, offering practical and refreshing promotional products is a surefire way to make a lasting impression. So, let’s explore the top five promotional products that will keep your customers cool, comfortable, and coming back for more this summer.
Customized Cooling Towels
When the heat becomes unbearable, there’s nothing quite like a cooling towel to provide instant relief. These innovative towels are designed to stay cool for hours, making them perfect for outdoor activities, sports events, or simply lounging by the pool. By customizing these towels with your company logo or message, you’re not only providing a practical solution to beat the heat but also ensuring that your brand stays top of mind whenever your customers need a refreshing break. Most cooling towels can be imprinted one color but there are few choices that accept a full color imprint.
Branded Insulated Cooler Bags
Whether it’s a picnic in the park, a day at the beach, or a weekend camping trip, insulated cooler bags are a must-have accessory for keeping drinks and snacks cool and fresh. By offering branded cooler bags to your customers, you’re providing them with a convenient way to transport their favorite refreshments while showcasing your logo wherever they go. These versatile bags come in various sizes and styles, making them suitable for a wide range of summer activities. Many times coolers have unique pocket areas that allow for embroidery decoration or a fun travel tag can be added to show off your brand.
Personalized Handheld Fans
For instant relief on-the-go, handheld fans are a fun and practical promotional product that your customers will appreciate. Whether it’s a classic hand fan or a modern battery-operated fan, these portable devices provide a refreshing breeze whenever needed. By customizing these fans with your brand’s logo or message, you’re not only helping your customers stay cool and comfortable but also promoting your business in a unique and memorable way. If you support a local winery or concert venue, this is the perfect promo to pass out and include the summer schedule.
Customizable Water Bottles
Staying hydrated is essential during the summer months, and what better way to encourage your customers to drink more water than by offering them customized water bottles? These reusable bottles come in a variety of styles and materials, from stainless steel to BPA-free plastic, and can be personalized with your company logo or artwork. By providing your customers with a practical and eco-friendly hydration solution, you’re not only keeping them cool and refreshed but also promoting your brand as a supporter of health and sustainability.
Printed Sunglasses
Nothing screams summer quite like a stylish pair of sunglasses, and by offering branded sunglasses to your customers, you’re giving them a fashionable accessory that also promotes your business. Whether it’s classic wayfarers, trendy aviators, or sporty wraparound sunglasses, there’s a style to suit every taste and preference. Mirrored lenses, sleek bamboo shades and perforated lenses where you can see out but no one can see you are some unique choices. By customizing these sunglasses with your company logo or slogan, you’re ensuring that your brand gets noticed every time your customers step out into the sun.
In conclusion, by incorporating these top five promotional products into your summer marketing strategy, you can keep your customers cool, comfortable, and connected to your brand all season long. Whether it’s cooling towels, insulated cooler bags, handheld fans, water bottles, or sunglasses, these practical and refreshing products provide a unique opportunity to showcase your logo and message while adding value to your customers’ lives. So, beat the heat, stay cool, and make a lasting impression with promotional products that your customers will love this summer!
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
