Design Tips for Creating Striking Custom Backlit Signs in Johnson County
When it comes to grabbing attention and making a lasting impression, few signage options rival the striking visual impact of custom backlit signs. These illuminated displays not only enhance visibility but also add a touch of sophistication and allure to any space. Whether you’re looking to elevate your storefront, exhibit booth, or event signage, here are some design tips for creating striking custom backlit signs:
Prioritize Visibility
The primary purpose of a backlit sign is to attract attention, so visibility should be your top priority. Choose bold fonts, high-contrast colors, and clear graphics that are easily readable, even from a distance. Avoid clutter and ensure that your message stands out against the illuminated background.
Focus on Branding
Your backlit sign is an extension of your brand identity, so it should reflect your brand’s personality and values. Incorporate your logo, brand colors, and any relevant branding elements to ensure consistency across all marketing materials. This helps reinforce brand recognition and strengthens your overall brand image.
Use High-Quality Materials
Invest in high-quality materials that are durable and designed to withstand the elements. Opt for weather-resistant materials like acrylic, polycarbonate, or LED panels that can withstand outdoor conditions without fading or deteriorating over time. Additionally, choose UV-resistant inks and coatings to ensure long-lasting vibrancy and clarity.
Experiment with Effects
Backlit signs offer endless creative possibilities when it comes to lighting effects. Experiment with different lighting techniques, such as edge lighting, halo lighting, or full-face illumination, to achieve the desired visual impact. Incorporate dimmer switches or programmable LED lighting to create dynamic effects that capture attention and create ambiance.
Consider Placement and Environment
Before designing your backlit sign, consider its intended placement and the surrounding environment. Take into account factors such as viewing angles, ambient lighting conditions, and potential obstructions that may affect visibility. Adjust the size, orientation, and placement of your sign to ensure maximum visibility and impact in its intended location.
Keep it Simple and Impactful
While it’s tempting to include lots of information on your backlit sign, simplicity is key to making a memorable impression. Focus on conveying your message succinctly and effectively, using concise text and eye-catching visuals to capture attention and leave a lasting impact on viewers.
Zoning & Permits
Be sure to understand when a permit must be pulled to create and or replace a backlit sign. Most local municipalities maintain sign ordinances which can typically be found in electronic format on their websites.
By incorporating these design tips into your custom backlit signage, you can create visually stunning displays that command attention, reinforce brand identity, and make a lasting impression on your target audience. Whether you’re illuminating a storefront, trade show booth, or event space, a well-designed backlit sign is sure to make a striking statement wherever it’s displayed.
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
