Top Print Marketing Materials to Help Boost Sales
As 2023 approaches, it’s time to revamp your marketing strategy. You might have already created some hard-hitting ads, redesigned your website, and set up your schedule on social media. Still, you should never overlook the power of print marketing materials in your business’s marketing approach.
Print marketing materials, like flyers, business cards, brochures, and more, in addition to your digital marketing efforts, can interest your customers, add a more personal touch to your strategy, and give you new ways to convey information to customers. Customers love to see print marketing, too; in fact, nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers who say they act on electronic advertisements. While some have argued that print marketing is a thing of the past, it’s clear that consumers prefer it and continue to act based on the print marketing materials they see.
Let’s go over how print marketing increases sales, top print marketing services and materials to help you boost sales, and how you can use materials like flyers, business cards, brochures, and more to increase visibility and draw new and returning customers to your company.
How Does Print Marketing Increase Sales?
There are numerous benefits to using print marketing over digital marketing or using a combination of both approaches. Because print marketing stands out compared to digital marketing, people are more likely to take action on print materials. In today’s digital world, digital ads, banners, and other calls to action can blur together, but people still tend to pay attention to print materials.
Print marketing also offers you the opportunity to show a bit more of a personalized touch in your marketing efforts since it can easily be customized. You can customize business cards, flyers, and other materials to reflect your company’s mission, products, and services. If you operate in different regions, you can also easily customize your print marketing materials for every locale where you do business.
Overall, the main benefits of print marketing are:
- It urges people to take action – While digital marketing efforts, like ads and social media posts, sometimes blur together, people tend to quickly notice and take action on print marketing. While digital marketing is popular, that also means that the space has become extremely crowded, making it harder for your brand to get noticed.
- It’s customizable – You can customize the layout, format, and text on print marketing to fit your business and current needs.
- It increases your reputation – Print marketing, especially when used locally or handed out in person, can add a personal touch to your marketing efforts and better your reputation.
- It’s affordable – Print marketing is often more affordable than digital marketing, which can require hefty fees for posting ads. With a digital marketing approach, you’ll also have to hire a digital marketing manager, a social media manager, and perhaps other specialists like a search engine optimization professional. Print marketing is more straightforward and allows you to focus your marketing spend where you see an ROI.
Top Print Marketing Materials For 2023
Now that we’ve talked about why print marketing is so successful, it’s time to discuss the top print marketing materials that your business should be using for 2023.
Flyers
Flyers are a great way to draw attention to your business and convey important information to potential customers. They are visually bold and customizable, meaning that you can use a large, striking image and a bold font to draw attention to your marketing.
Flyers are especially excellent because they are so versatile, varying in content and in the application. Not only can they be used to advertise your business at any time, but they can also be used to advertise current events and sales going on with your company. If you have an event planned at your business or a blowout sale planned next week, it’s a great idea to throw up some flyers around town. They can also be handed out directly to people for a more personal touch.
Business Cards
Business cards are an incredibly simple form of print marketing, but they are actually one of the most effective tactics in getting people to take action and make a purchase from your business. They ensure that whenever a prospective client needs your information, they know exactly where to look and who to call.
Giving out business cards to people is also usually a one-on-one interaction, meaning that you’ll get to talk directly to whomever you’re selling to. This gives you a chance to make a good impression in person; people will associate your business card with you rather than a blank face.
Sure, not everyone keeps every business card they pick up, and tons of them are left in wallets to be forgotten about, but make no mistake, printing and giving out business cards has tangible benefits. A company’s sales will increase by 2.5% for every 2,000 business cards printed and given out.
Brochures
Brochures are a great way to reach out to your customers and inform them about your products and services. Because they are visually appealing, brochures immediately attract customers’ interest, even in this digital age. In fact, 85% of people who read brochures do so to learn about new businesses, and over half of people – 61% – buy products or purchase services once they see them in brochures.
Unlike some other forms of print marketing materials, brochures allow room for lots of visual media, including color graphics, various fonts, and your company’s logo. While you can and should include text information about your business in a brochure, you can complement your descriptions with beautiful designs.
Images are not the only form of multimedia content you can include in your company’s brochures. Brochures are a great print marketing resource for local businesses or other companies with physical storefronts since you can include maps, guides, markers, and other visual information.
Conclusion
While digital marketing might take center stage today in many people’s marketing strategies for their businesses, there is no replacement for print marketing. Using print marketing materials allows you to increase your reputation, add a personal touch to advertising, and lower your advertising costs. That said, if you want to succeed with print marketing, you need to use the right materials. Spotlight Strategies is here to help you make sure your print marketing materials drive sales and help your business grow.
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
