Benefits of Custom Vinyl Banners for Your Business
As the focus of advertising continues to shift towards social media and the digital sphere, many businesses can overlook the power of a traditional sign or banner. Digital advertising will continue to play an essential role in brand awareness and visibility, but do not discount the value of a well-designed and well-placed banner.
One of the downsides of traditional signage is that it can get expensive when you have to replace old and worn-out signs constantly. But, if you opt for the more affordable, durable, and reusable option of custom vinyl banners, you can avoid this extra cost.
Another perk of custom signage is that it can help you to get your brand’s image across quickly and effectively. The truth is that people only look at most signs for a few seconds before moving on. Because of this, you want to ensure that you can get your message across quickly and get your customer to associate your brand (and your logo) with that message. Custom vinyl banners can help you do this without costing a fortune.
Benefits of Custom Vinyl Banners
There are several benefits to choosing custom vinyl banners over other forms of signage. Here we have gathered some of the most noticeable benefits for your business.
Affordable
Banners are incredibly affordable. They do not need to be intricate or complex. Usually, all you need to put on them is your company name, logo, slogan, and marketing message. And, if you decide to use vinyl banners, they can be cost-effective because they can last a long time. Say goodbye to the constant cost of reprinting new banners!
Durable
As mentioned above, vinyl banners are more long-lasting than ones made of other materials. Unlike paper advertisements (like traditional posters), vinyl banners are durable and are reused many times — thus saving you money while still getting your brand noticed.
Vinyl, or PVC (polyvinyl chloride), is often known as the world’s most versatile plastic. Because of this, vinyl banners are one of the most useful methods for advertising your brand. They can be used indoors and outdoors, and you can get your vinyl banners in various vibrant colors as well.
Good quality vinyl banners will also come with well-secured and sturdy grommets that enable your banner to be hung on walls, fence posts, buildings, and more. This fastening method will help ensure that your banner remains visible and attached to the area where you have hung it — even in windy conditions.
Customizable
You can get the perfect combination of colors, fonts, messages, and shapes with a custom vinyl banner. If you have experience in graphic design yourself, you may be able to create the perfect design that fits your image and desires. Then you have to send it off to a print shop like Spotlight Strategies, and you’ll have your new vinyl banners ready to go.
If you are not comfortable with graphic design or looking for something particular, you can always consult a graphic designer to help you create the perfect banner for your brand. Here at Spotlight Strategies, we have four graphic designers on staff to help you with your custom needs! Another plus of vinyl banners is that if you decide that you do not like the design or need to update it, it is easy to take them down and get new ones!
Increase Visibility
Custom vinyl banners are a great way to get your brand out to new customers. You can hang them in high-traffic areas to reach the most people at once, or you can hang them in specific areas where you know your target audience is the most concentrated.
Wherever you decide to put them, vinyl banners can be a great way to improve your brand awareness and get your business to stand out amongst the more typical signs and ads of your competitors.
Reusable
When it comes to advertisements and banners, you usually only get one good event out of them. But, if you have vinyl banners, you can reuse them repeatedly. This is because vinyl is a much more durable material, but it is still lightweight and portable, making it an excellent choice for events.
Because of its reusable nature, vinyl banners can also help you cut down on your marketing costs since you’ll be able to use the same banner more than once.
Fast Production Rates
For banners, our current production time is 7-10 business days, but we do offer a 3-day RUSH service for an additional fee. From the concept creation to the final production, you can have your banners ready to go whenever you may need them by. This makes them an incredibly useful tool for smaller businesses that may not have a whole bunch of time or resources to come up with ways to reach new audiences.
Versatile
Unlike posters, paper signs, and monument signs, vinyl banners are versatile. You can get your design in a number of different sizes, which allows you to place them in different locations, and the banners themselves are lightweight and easy to roll up and transport.
Vinyl banners are also waterproof and durable, making them an excellent choice for either indoor or outdoor advertising.
Easy to Install
As we mentioned before, quality vinyl banners use grommets to make installation of even the largest vinyl banners an absolute breeze. All you need to do is unroll the banner and start putting it up.
There is nothing worse than spending a ton of money on new advertising banners and then having to spend extra money to put them up. But all you need for vinyl banners is a ladder, a hammer, and some nails. Or, if you are fastening your banner to a fence or around something, you may want to use some zip ties and bungee cords.
Conclusion
As you can see from the benefits listed above, custom vinyl banners can do a lot of good for your business — often at a fraction of the cost of digital marketing campaigns. In addition, these banners are durable, portable, and lightweight, and you can easily display them anywhere you want.
So, if you are ready to get your own custom vinyl banners, contact us at Spotlight Strategies for any of your commercial printing needs!
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
