Custom Vehicle Graphics to Help Boost Your Business
On average, companies spend up to 12% of their yearly revenue on advertising. But, there are ways to get free advertising for a fraction of that price. Adding custom vehicle graphics to your fleet is an effective way to make your business stand out from the crowd and generate more business.
Vehicle graphics are more popular than ever among local businesses because of their effective, economic advertising strategies. Whether you have a single company car or a fleet of vehicles, there are many ways that custom vehicle graphics can improve your brand visibility and get you more customers.
What Are Custom Vehicle Graphics?
Custom vehicle graphics are a great way to promote your business. They are vinyl adhesive designs that can be placed on any and all company vehicles, from cars and trucks to boats and RVs.
Custom vehicle graphics are cost-efficient and effective – generating thousands of impressions per day. So if you’re looking for new ways to market your company, custom vehicle graphics may be the answer!
Custom Vehicle Graphics and Car Advertisement Wraps: Know the Difference
There are two main types of car advertising: custom vehicle graphics and car wraps. Both are great ways to get your business name and information out there, but they differ in a few key ways.
Wraps are made from a vinyl film that is wrapped around the entire exterior surface of the vehicle. Of the two options, wraps are more costly but create a cohesive, uniform look across a fleet of company vehicles.
Custom vehicle graphics are smaller than wraps and can be applied to any part of the car’s exterior (windows, body panels). They are cheaper but more prone to wear because the edges of graphics get exposed to the environment more. However, even if you replace your graphics every 2-3 years while you only replace a wrap every 5- 8, you’ll still pay less overall for the custom vehicle graphics.
Why Custom Vehicle Graphics Are Worth It
You’ve probably seen custom graphics on vehicles before and wondered if they’re worth the investment. The answer is yes! Custom graphics are a form of affordable advertising that can help you reach a wider audience.
Custom vehicle graphics last a long time without fading or decaying like billboards. With a single investment, you get a lot of use from vehicle graphics. When you need to replace them, they can easily be removed without damaging your car’s paint job.
They’re also a great way to show off your brand and make your vehicles more recognizable. For new businesses with a small advertising budget, vehicle graphics may be the most efficient way to generate brand recognition in your new market.
Aside from creating an image for your brand, custom vehicle graphics are great for increasing brand visibility. As you drive your vehicle with graphics around town, more people get exposed to your brand. Now, not only have you shown potential clients that your brand exists, but you’ve also created a memorable image of your company in their heads.
How to Design a Custom Vehicle Graphic to Promote Your Business
Getting started with custom vehicle graphics may be intimidating at first. Knowing where to start with such a loose advertising scheme feels ambiguous or vague in some ways. So, we compiled this quick getting-started guide so you can design the best
custom vehicle graphics to advertise your business.
1. Decide what you want your graphic to say
Before you design anything, decide what message or logo will be on the vehicle graphic. Will it promote a special offer? Will it simply be your company name and logo? Whatever the message, make sure it’s catchy and has an impact that will increase your brand visibility.
2. Choose the right colors
Now that you know what you’re going to put on the graphic, choose colors: Will they be bright colors like red and yellow? Or maybe more neutral colors like black and white? It all depends on the look you’re going to go for. But remember – when designing a custom vehicle graphic, there are no rules as long as it looks good.
3. Determine the right shape and size
The final graphic design tip for vehicle graphics is to plan out the shape of your graphic. Make proper use of space and balance while generating a design that feels close to your company. Be creative in terms of font styles and symbols if necessary, but most importantly create something that represents your brand image.
Start Advertising Your Business Using Custom Vehicle Graphics Today
There’s no doubt that custom vehicle graphics are a great way to advertise your business. They’re eye-catching, attention-grabbing, and best of all, they’re relatively inexpensive. If you’re looking for a way to get started advertising your business using custom vehicle graphics, there’s no better place to start than Spotlight Strategies.
Our custom vehicle graphics are perfect for your next advertising campaign. Contact us today to learn more!
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
