The Positive Impact of Using Printed Brochures
Print marketing is not dead!
Even in today’s digital age, marketing professionals know that printed brochures are an essential part of every business. Still as effective now as they ever were, they are one of the most valuable marketing tools.
If you are interested in long-term business success—print brochures are the way to go. They are a great way to promote your business and stay one step ahead of your competitors.
Check out this guide to learn more about the benefits of choosing printed brochures for advertising.
1. Cost-Effective Marketing
For budget-friendly advertising that makes a powerful impact, choose printed brochures. The price of printing brochures is flexible and depends on several variables. These factors include the number of brochures printed, the choice of printing paper, and the complexity of the job.
Because of the options available, brochure printing is a marketing tool that can fit every budget. Some printers even offer in-house designers who can elevate your marketing graphics. Be sure to ask about combining design and printing services.
2. Provides Comprehensive Information
A brochure is a comprehensive marketing tool that contains important information about your product or business. Unlike a business card or letter, the size of a brochure gives you the flexibility to include all of the content you need to make a dynamic statement. It is fully customizable and there are limitless options, including:
- company summary and logo
- address, email address, and contact information
- mission statement
- a range of photos
- charts and diagrams
- featured employees, products, or services
- pricing
- maps
Digital marketing is typically limited to a small slice of what is offered by a business. In contrast, a brochure is a captivating, wide-ranging guide to your business or service.
3. A Variety of Distribution Options
Brochures offer businesses a chance to impress potential clients with quality marketing documents. With such a variety of distribution options, getting your printed brochures to your clients is an easy task.
You can make them available to everyone in high-traffic areas in showrooms, reception areas, check-out counters, or waiting rooms. Or, you could pinpoint your target market by focusing on sales conventions, trade shows, and conferences. You can even keep some on hand or in your car for those occasions when you cross paths with a potential client.
Whatever your method of delivery, brochures will be sure to impress your clients.
4. Establishes Brand Style
An innovative, creative brochure showcases your brand style and personality. It’s the perfect opportunity to wow your customer and hold their attention. Choose a bold, impactful message and etch your brand or product into your customers’ minds with a unique, creative design.
Here are some of the elements to consider:
Condense Your Text
If you want to increase your chances of your customers reading your brochure, don’t get too wordy. Stick with concise paragraphs, bullet points, and short punchy sentences.
Use Colors That Reflect Your Brand
When considering how to make an impact with your brochure, you should carefully choose the colors you use. Stick with colors that reflect your industry or product. If you want your brochure to stand out, don’t be afraid to be bold.
Carefully Select Photos and Graphics
They say “A picture is worth a thousand words” for a reason. Images are one of the most important factors in marketing and this includes your brochure. The graphics and photos you choose should be relevant and eye-catching.
Your Logo
Your logo is the symbol of your brand and will make an impact on your customers for years to come. Make it clear and visible.
Paper Makes All the Difference
The style of a brochure also comes from the paper used. The weight of the paper, as well as paper size, color, texture, and the way it folds, can all add a unique touch to your brochure.
5. Foster Client Trust
A brochure is a compact resumé for your business. When well-thought-out, a brochure is an eye-catching statement about what makes your business special. It tells your customers why they should trust you over your competitors and why you are more qualified to deliver the product or service they require.
Brochures are much more powerful than business cards, letters, or other types of marketing. They tell your potential clients that you are invested in the success of your business and that you believe in it.
There are things you can incorporate into your brochures to build even more trust with your customers. Include company goals, client testimonials, and community involvement—they show your customers that your business is reliable and trustworthy.
6. Long-Lasting Impressions
One of the benefits of printed brochures is that they leave a lasting impression. This is unlike online advertising, where the goal is to briefly catch the attention of the customer with the hopes of converting a single, quick sale.
Brochures are a tool to help build long-lasting relationships with customers. People tend to hold onto them for a long time. Once in the hands of potential customers, they keep them on hand, flip through them and refer back to them when needed.
Researchers have proven that people retain information from print ads better than from digital ads. They could see that physical ads had a tactile and emotional component to them, making the impact greater than that of digital ads.
With a bold, unique brochure design, the recall of your brand will be even stronger. A brochure is a powerful tool that helps your business stand out in the minds of your customers.
Printed Brochures for Business Success
Using brochures as a marketing tool is a proven method for promoting a business and for standing out among competitors. Printed brochures instill confidence in your customers while showcasing the quality and innovation of your brand.
The creative and professional team at Spotlight Strategies is here to help you with all your brochure printing needs. Contact us for more information on all of the printing products and services we offer!
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
