Promotional Products that Will Grow Your Business
Promotional items have long been on the list of marketing business tips for entrepreneurs that want to grow their businesses. But with the rise of digital marketing, many business owners may be wondering if they should still be investing in promotional goods.
We can confirm that promotional products are still a great marketing tool and will remain so for years to come. Consumers like receiving free, useful gifts so promotional items tick the box. Keep reading to learn more about promotional products and how you can use them for business growth.
What Are Promotional Products?
Promotional products are branded items that companies give to consumers free of charge. The main purpose of giving away promotional goods is to boost a company’s brand awareness.
The right choice of promotional products can increase your sales. These items can also create lasting, positive impressions of your brand in consumers’ minds.
Promotional products should get clients to buy from you over your competitors. Whatever their budget, business owners can find suitable promotional products to give away.
How to Use Promotional Products to Grow Your Business
Items range from pens, post-it notes, and mugs to expensive bags and electronics. Below are 6 great ways to grow your business with promotional products.
1. Create a Memorable Impression
Promotional products are one of the best ways to increase your brand awareness. They can help ensure that leads and customers remember your brand.
Customers may not buy your products or services the first time they come across your brand. But giving them a promotional item increases the likelihood that they will buy from you when they need your services.
A recent study found that 76.2% of consumers that received a promotional item in the last two years remember the product, the company, and the marketing message used during the giveaway. So the next time they or someone they know needs that product or service, the company that did the giveaway will be the first one they think of.
2. Increase Your Sales
A business can’t grow without increasing its revenue and profit. Giving away promotional products is one of the best methods you can use to increase your sales. 52% of people admit to doing business with companies after receiving promotional products from them.
So how can you take advantage of this aspect of human nature? One of the best business tips marketers use is to give away useful promotional products that people use daily.
As customers use these items your brand gets imprinted into their minds. Also, when they need your services, they can easily get your contacts from the promotional item that you gave them.
Examples of great promotional items include fridge magnets, keyholders, travel mugs, coasters, pens, key holders, etc.
3. Gain Wider Exposure
Promoting businesses can be an expensive affair so entrepreneurs grab free advertising opportunities whenever they can. Giving away promotional products is one of the best ways to get free advertising. How does this work?
When designing and choosing promotional goods, go for items that will be seen by many people other than the recipients of the items. This way, other people that need your goods or services will learn of your company and contact you. For example, you can print your information on t-shirts and apparel, water bottles, pens, tote bags, etc.
Promotional items with catchy slogans and memorable designs will make your brand stick in the minds of anyone that sees the products. And if your item is durable and adds value to the recipient’s life, they may keep it and use it for years to come.
4. Get Repeat Customers
One of the goals of business marketing is to get repeat customers as getting new customers can be 6 to 7 times more expensive. Increasing your retention rate by as little as 5% can boost your profits up to 95%. Not only is it cheaper to sell to repeat customers but they also spend approximately 33% more than new customers each time they visit a store.
So, what does this have to do with promotional products? Well, giving your loyal customers gifts in the form of promotional items can increase their brand loyalty.
75% of customers have said that they prefer to buy from companies that offer gifts and rewards. This is not a surprise. Anyone would love to receive a useful free promotional product that adds to their quality of life.
5. Increase Brand Loyalty
Another great way to grow your business with promotional products is to increase consumer loyalty to your brand. Loyal customers are more likely to refer your business to their friends and family.
This amounts to free promotion and reduced marketing costs. You can also expect customers that are in love with your brand to buy more from you than indifferent customers.
One of the best ways to capture your customers’ hearts and increase their brand loyalty is to give them free promotional items. Consumers have said that their positive feelings towards a brand increased after they received a useful promotional item from the company.
6. Reduce Your Costs
Business owners are always keen on anything that will help them cut their operating costs. Promotional products can be a great way to reduce your marketing costs, hence promoting your business’s growth. The cost of traditional forms of advertising like television commercials and billboards exceeds the marketing budget of most small businesses.
Promotional products have a lower cost per impression than other forms of advertising. Depending on your target audience and the items you choose, promotional goods may also have a wider reach than other forms of advertising.
Learn How to Grow Your Business With Promotional Products
Promotional products are one of the best marketing and advertising tools used by business owners. Receiving free yet useful gifts tends to generate good feelings in consumers towards a brand. So promotional items are a great way to increase customer loyalty and sales.
Whatever your budget you can find a promotional item to giveaway. Are you ready to grow your business using promotional products? Contact us today to request a quote for customized marketing products for your company.
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
