Promote Your Brand With These Promotional Products
The promotional products industry has a worth of $25.8 billion. Despite taking a sharp downturn amid the 2020 COVID pandemic, promotional products still surpass traditional online ads in brand awareness and retention.
Many companies adapted to this change by selling or giving away branded hand sanitizers, face masks, and face shields.
Wondering how you can use promotional products to grow your business? In this guide, we’ll detail the top 5 promotional products you should have at your next event for promoting business and increasing customer engagement.
Keep reading to discover the ways the right promotional products can help enhance your next event.
Proven Effectiveness of Promotional Products
The effects of promotional products have a unique impact on the human brain. Free items such as those offered as part of a giveaway or free gift with purchase promotions create dopamine signals in the brain. The consumer associates their free item and its brand with happy feelings.
An estimated 81% of promotional products are kept for more than a year. While 18% kept a promotional product for less than a year, a whopping 41% of consumers held onto a promotional product for 1 to 5 years.brain. The consumer associates their free item and its brand with happy feelings.
22% of consumers kept a promotional product for about 6 to 10 years and 18% of consumers held onto a promotional product for over 10 years.
Promotional products are highly sought after by certain brands and bolster static ad campaigns when paired with social media giveaways. Promotional products are also useful for advertising a new product launch within a brand.
Nearly 100% of all consumers are willing to undertake a certain action or activity, such as liking, following, or sharing a page, when presented with the prospect of receiving a promotional product.
The most effective items are those that serve some benefit to the user and relay the brand’s intended motto or slogan.
Top 5 Promotional Products
There are many different types of promotional products businesses can use to customize their brand to customers. The items should be useful to the consumer and not just serve as purely decorative.
The more use a consumer can get out of the item will increase the likelihood that your brand will receive more exposure.
Here are the top 5 promotional products.
1. Pens
Believe it or not, the pen is one of the longest-used promotional products. It’s both an inexpensive and effective way for businesses to put their brand out there in a visible and user-friendly way.
The pen’s small size and portability make it an ideal tool for spreading brand awareness or reminding a consumer about your business later on.
How many times have you needed to dig around to find a custom pen to write down a phone number or memo? Odds are that you’ve got to have at least one branded promotional pen from a business lying around or in your possession.
Pens are sleek, modern, and multifunctional. Some even double as a custom stylus for electronic devices.
2. Hats
Wearable accessories are a popular form of promotional product. As functional as they are fashionable. Custom hats fit the bill for promoting your brand to a wide range of consumers who may come into contact with the wearer on any given day.
Hats can serve as a walking billboard and attract the public eye to your business. A variety of colors and fabrics are in stock for every design specification.
Your logo will really pop when it’s front and center on the front panel of a baseball cap or a trucker hat. Logo customization is available via silk-screening, 3-D embroidery and laser engraved or woven patches.
Warm and cozy — knitted beanies are also a terrific way to advertise your brand in colder climates.
3. Totes
With today’s environmental concerns, plastic bags are becoming a thing of the past. Reusable promotional products are highly sought after. Promotional tote bags are a practical and ethical way to share your business’ message in a green way.
Reusable totes are in style. They are great for so many uses from book bags to purses.
Cotton canvas totes are organic and biodegradable. Show your customer base that you love the earth too with these chic and natural bags. A trendy and affordable way to connect to your brand.
Environmentally-friendly grocery tote bags are sturdy and water-resistant. Reinforced handles and removable bottom panels make these bags superb for carrying even heavy items with ease.
4. T-Shirts
T-shirts are the perfect medium for a custom promotional product. It’s free advertising every time a customer wears them. Custom t-shirt printing is cost-effective for bulk ordering.
Silk-screening gives a custom look that’s professional and distinct. Embroidery and heat transferred logos are also an option. With an assortment of vivid colors that are sure to get the attention of everyone around.
T-shirts are one of the most desired pieces of promotional products. Branded t-shirts are the best way for promoting business. Their increased surface area makes them suitable for displaying larger marketing graphics.
Everyone young and old loves t-shirts.
5. Drinkware
Custom drinkware helps consumers drink in your brand while they quench their thirst. Multiple styles to choose from. Modern and sleek designs resonate well with a broad base of consumer demographics.
From insulated tumblers to stoneware mugs. Your marketing graphics are prominently In view each time they take a sip. These items are long-lasting and so will the impact of your brand in return.
Reusable water bottles are eco-friendly promotional products. They are most often made from aluminum, stainless steel, and high-grade BPA-free plastic. This is the best way to promote your brand in the gym or on the go.
Custom Promotional Products in the Spotlight
At Spotlight Strategies, we offer full-service printing and apparel services for promotional marketing. We have all of the top promotional products available and so much more.
Browse our website for our wide variety of customizable promotional products. Including socks, sunglasses, luggage tags, passport cases, hair scrunchies, and sleep eye-masks.
We believe that our clients always come first and strive to provide the best service and support to help grow your business. We’ll make your logos and marketing graphics stand out from the crowd.
Request a quote and we’ll get back to you about pricing for your custom project.
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
