Promoting Your Business With Vehicle Graphics
Vehicle wraps are a popular method of advertising, especially for local businesses. In fact, a single vehicle graphic can produce between 30,000-70,000 impressions each day.
This makes it a cost-effective advertising solution for many business owners. However, there are many other benefits of using vehicle wraps for company exposure. Do you want to learn more about how you can start promoting businesses with vehicle graphics?
Keep reading these top benefits of wrapping your car!
Increased Company Exposure
When you use marketing graphics on your car, it instantly increases your company exposure and provides you with a larger audience reach. When you are using digital marketing ads, it can be difficult to find and reach the right audience for your ads. This can result in many missed opportunities, fewer conversions, and other losses.
However, you can reach many more people when you use vehicle graphics as part of your advertising strategy. It can be used to reach anyone of any demographic. By simply driving your business vehicle around town, you will increase your company exposure.
This also results in a nearly unlimited audience reach without having to pay for each impression.
Attracts Attention
Another great benefit of using vehicle graphics to promote your business is it is an easy way to attract attention to your business. Many consumers are used to the traditional ads they see online, which are easy to scroll past.
While it is hard to break through the digital noise with your advertisements, using a vehicle wrap is an easy way to stand out and be unique. As people are driving, they are instinctively looking for something to entertain themselves.
By using an eye-catching graphic on your vehicle, it is much easier to catch the attention of your target audience. This makes it a great advertising option for local businesses.
Unobtrusive Advertising
One of the biggest complaints consumers have toward advertisements is they are too obtrusive and aggressive. When you constantly get advertisements for the same business on many different platforms, it can feel like you are under attack.
It is estimated that the average person sees anywhere from 4,000 to 10,000 advertisements each day. Because of this, it can be easy for your business’s advertisements to get lost in the noise.
However, using your vehicle graphics to advertise is an easy way to advertise without aggravating your target audience. It will also make your advertising feel more genuine and convenient, rather than targeted.
Cost-Effective Advertising
Advertising can be quite expensive for businesses. Most often, businesses rely on digital marketing and online advertisements which can greatly increase their costs.
For online ads, businesses have to pay a set amount of money for each impression. Depending on the keywords you use, the costs will vary. On the other hand, your car wrap has a set price and no monthly fees.
This method of advertising allows you to use existing assets like business vehicles to improve your advertising.
Plus, this supplemental advertising method is beneficial as it is entirely owned by you. With billboards, you have to pay another company money each month instead of owning your advertisements.
Finally, vehicle wraps are a low effort form of advertising. Rather than having to find keywords and create several different ads, you can complete your advertising while you drive around town.
Protects Your Vehicle
While most people use vehicle graphics for their advertising efforts, it can also be an effective way to protect your vehicle. Car paint can be damaged by anything from rock chips to bird droppings and more.
Adding a vehicle wrap adds an extra layer between your car’s paint and any other debris. This way, your wrap will be damaged and will protect the paint beneath your car. If you ever want to replace your vehicle wrap, your car paint will look as good as the day you applied the wrap.
It can also protect your car from dings, rust, and any other unsightly damage to your car. This will save you money in the future on paint repair and other upgrades.
Mobile Advertising
Finally, using vehicle wraps for your advertising allows you to have a mobile billboard. While billboards can be effective for marketing, they are only visible to certain drivers on certain stretches of the road. This can limit your audience and lower your advertisement reach.
However, using a wrapped vehicle allows you to take your advertisement anywhere with you. If you need more business, you can take your vehicle to a new location and park it for the day.
You will also get plenty of impressions as you are driving around town and running errands.
Need Help With Vehicle Graphics?
Using vehicle graphics for your business is a very effective advertising technique. Not only can it help you cut down on advertising costs, but it can also increase your business exposure and attract attention.
If you are looking for high-quality vehicle graphics, Spotlight Strategies can help! We provide marketing services from vehicle graphics to apparel, signs, and more.
Contact our team today to learn more about our vehicle graphic services and to request a quote for your business advertising.
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
