T-Shirts are one of the best products to create a sense of community and belonging with your team. As we begin to open Indiana back up and get #backontrack, business owners are finding a very different landscape. Some employees are unable to work effectively paralyzed by fear of getting the virus and others seem to believe the complete opposite. They will never contract Covid-19. Safety precautions (hand washing, masks, social distancing, etc.) are a great and here to stay, but how do you bring your team back together respecting the vast array of beliefs and unknowns?
We suggest a t-shirt!
Softer T-shirts are all the rage.
One of the easiest ways to create a sense of community and pride in your employees is allowing them to be a part of the t-shirt making process. It can be as simple as having them select the brand & color of shirt or suggest creative placements for your company logo to be displayed. A super soft t-shirt we suggest is from bella+canvas. Check out all the styles HERE. Our favorite is this heathered look.
Packaging makes an even greater impact
If you want to “kick it up a notch” you can get creative with packaging. How fun would it be to receive a welcome back #INThisTogether gift with a clever saying? Here are some fabulous ideas:
Don’t just keep this idea for your employees. Your top customers and prospects will enjoy receiving one of these gifts too! Packaging can be as simple as a glass Ball Jar…”We’ve had a Ball during Quarantine…How about you?” Or the foil disposable baking dish packaging could be accompanied by your employee’s favorite quarantine recipes. What a great authentic way to connect to customers!
Whimsical Designs = Smiles
Now if you really want to pull out all the stops and you have access to great designers…(Spoiler alert, we have 4 at our offices), the sky’s the limit. Our team came up with a fun summer design to turn any frown upside down. Our team is choosing to survive and thrive despite COVID-19 and these fun whimsical t-shirts are a reminder our entire team is needed to get #backontrack.
Please contact our team for more inspiration or a quote for your next t-shirt project: orders@spotlight-strategies.com
Erin Smith is co-owner of Spotlight Strategies, a marketing solutions firm specializing in print, apparel, promotional product and signs. An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business.
With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.
